SALES OPTIMIZATION

 

The decline in quantities sold calls for a rethinking of the sales strategy in the entertainment industry: on the one hand it is important to stabilize turnover, on the other hand to increase the sales margin. AREA Entertainment offers various modules for optimizing its customers’ sales and successfully extending value chains. Conception, implementation and control of newsletter campaigns as well as the development of specialized products are part of the product portfolio in order to address buyers in a targeted manner. AREA Entertainment also manages online stores as well as accounts for the major online retailers and plans effective sales campaigns.

{label:Local business,value:44.1},{label:Mail order,value:3.0},{label:Online purchase physical,value:31.7},{label:Online purchase digital,value:21.2}

30% of sales relate to direct business. Potential for margin optimization!
Source: Bundesverband Musikindustrie e.V.