Interaction, customer loyalty and virality are key factors when it comes to social media communications: while fans like to get a close up look at their favorite artists in social media networks, companies often ask themselves the fundamental question about the value of their social media work. Satisfying both users and clients thus requires a clear objective and strategy. Following a joint analysis with the customer, AREA Entertainment defines the functional orientation of its social media activities. Custom campaigns with concrete key performance indicators as an objective make social media work a measurable and effective part of value creation.
{label:Facebook,value:1350},{label:Youtube,value:1000},{label:Whatsapp,value:600},{label:Instagram,value:300},{label:Twitter,value:284}
The most popular social networks (in millions of users) are important channels for getting in touch with fans and potential customers. Quelle