Interaction, customer loyalty and virality are key factors when it comes to social media communications: while fans like to get a close up look at their favorite artists in social media networks, companies often ask themselves the fundamental question about the value of their social media work. Satisfying both users and clients thus requires a clear objective and strategy. Following a joint analysis with the customer, AREA Entertainment defines the functional orientation of its social media activities. Custom campaigns with concrete key performance indicators as an objective make social media work a measurable and effective part of value creation.
The most popular social networks (in millions of users) are important channels for getting in touch with fans and potential customers. Quelle
Consulting & Implementation
Consulting, conception and management of the social media channels of Impuls Media Group (CH)
Strategy & campaign Moosicus Records
Concept and editorial implementation of a social media strategy for the jazz label Moosicus Records
Campaign Fairytale – „Forest of Summer“
Networked communication & Online Marketing (Social Media Advertising) for the album release of „Forest of Summer“